Answers Acquires SaaS Platform Webcollage to Expand Product Offerings to Brands and Retailers
ST. LOUIS, MO, May 28, 2013 — Answers, the leading provider for trusted answers to the world’s questions, announced today that it has acquired Webcollage, the web’s leading SasS platform for managing and publishing rich product information. Founded in 1999, Webcollage has over 1,000 premium consumer brands who create and publish rich product descriptions, videos, and interactive tours through their vast network of retail e-commerce sites. With Webcollage, Answers extends its leadership in helping consumers make smarter decisions and helping brands increase consumer engagement.
“Webcollage is a perfect extension to Answers’ product suite for retailers and brands,” said David Karandish, CEO of Answers. “Consumer manufacturers and retailers who trust Webcollage as a publishing platform can now benefit from Answers’ complementary products for product reviews, product Q&A, retailer reputation management, and branded consumer engagement. With the stellar Webcollage team, we are committed to making Webcollage customers even more successful.”
With a vibrant network of millions of shoppers and thousands of premium consumer brands and retailers, the Webcollage platform powers rich product information that has been proven to consistently increase online sales. Its flagship product, Content Publisher, is the only solution in the industry that offers a powerful tool kit for assembling rich product information along with automated real-time publishing to a broad set of retailers.
“With Answers’ impressive suite of brand and retailer products, Webcollage is better equipped than ever to serve the needs of our manufacturers and retailers,” said Scott Matthews, CEO of Webcollage. “As a top 10 Internet site with nearly 200 million members, Answers has an impressive track record of delivering trusted advice to consumers and helping them make informed purchase decisions. I am excited about delivering a broader set of products that make our customers even more successful.”
Webcollage is privately held with headquarters in New York City and R&D center in Tel Aviv, Israel. Webcollage was advised by Needham & Company for this transaction.
Established in 1998, Answers’ mission is to answer the world’s questions. With Answers, consumers make smarter decisions and brands increase consumer engagement. Answers owns and operates Answers.com, the industry’s top destination for Q&A content (source: Quantcast). One-third of all U.S. Internet users regularly visit Answers for information on virtually everything. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. Answers content is available everywhere: on the web, mobile, and social networks. Answers is home to a community of 180 million users. For more information about Answers, please visit www.answers.com.