Today’s ecommerce landscape is driven by growth and change. As shopper habits shift, new opportunities for engagement arise and smart businesses quickly respond. Are you ready for the next big thing?
Right now, that “big thing” is user-generated content. UGC is taking online shopping by storm more than ever before. From video to images, there’s nothing like seeing a real person enjoying a product. More impressively, a full 84% of people trust online reviews as much as a personal recommendation.*
Think about it: When a shopper is exposed to either rich product content or UGC, it creates a deeper, more engaging experience. Imagine the power when both appear together on a product detail page? Well — imagine no more.
We’re delighted to announce an exciting offering we call Montage — an innovation ecosystem of UGC curators like Olapic, gen.video and Reevoo along with top content agencies and service providers. Montage will enable brands to choose cool new content to combine with existing rich assets in Content Publisher to bring product stories to life in a revolutionary way. And like everything we do, Montage is scalable – not a one-off.
Just as we were the first to recognize the power of videos and to understand that not all content is created equal, Montage is a very natural step for Webcollage. Our innovative technology platform is built to evolve with the market, ready to transform new opportunities into growth for our clients.
As the year draws to a strong close with record-breaking ecommerce sales, all of us at Webcollage extend warm wishes to you for a wonderful holiday season!
Check out the rest of our December Newsletter here!