Detailed Reporting « WebCollage

Detailed Reporting

WebCollage tracks each time a shopper views the information you publish. You can log in at any time and view how shoppers interacted with your product stories, across all retailers where your information is published.

As an added benefit, WebCollage reports detailed shopper data for our product stories, allowing us to track visitors and gauge effectiveness of our product content. Overall, partnering with WebCollage improves our online marketing capabilities across the board.

Tami Bhaumik, VP Corporate Marketing, Ooma, Inc.

Full Tracking

The WebCollage system tracks each time a shopper views or interacts with your information. This data is available to you, so you can determine how your program is performing.

Visual Dashboards

Shopper access data is available to you in visual format. For each product, you can easily see access trends across your retailers or at individual retailers. You can view the data since product launch, or focus on any specific time period that interests you.

ROI Calculation

With industry-standard data, you can easily transform shopper visibility of your product stories into incremental sales. Based on A/B tests executed across multiple retailers, and standard industry metrics, you can estimate how much incremental sales the program drives for you, online and in the stores.

Data Export

You can export your data to Excel, and perform your own analysis—slicing and dicing shopper interaction data by date, retailer, category or any other parameter that matches your go-to-market strategy. (Available only for some plans.)

Full Tracking

The WebCollage system tracks each time a shopper views or interacts with your information. This data is available to you, so you can determine how your program is performing.[/do]