Real-Time Updates

You can log in to Content Publisher at any time and update your enhanced product descriptions and rich media: make edits, add or remove information and create new product stories.

Real-time Publishing

You can revise your product stories at any time. Simply click “Revise Content”, “Edit”, and “Publish” to push your new information to your retailer web sites. In most cases the information is served to shoppers directly from WebCollage servers, so your changes are applied right away.

Optimize as You Go

You can provide initial product stories when products launch, even if not all your information is ready. As new marketing materials become available, easily add them and instantly make them available to shoppers in your retailer channel. And, when you get feedback from the market, continue to optimize your product story to align with your marketing strategy.

Adapt to Events and Technologies

You can make changes to your product stories on a whim. You can adapt your product story to global world events, like the Olympic Games or soccer’s World Cup. You can improve your product story based on new technologies and standards that come up through the lifetime of the product.