Superior Online Merchandising in 4 Simple Steps
What distinguishes WebCollage from other content delivery methods is its simplicity. The WebCollage solution creates a dynamic link between a manufacturer's website and the websites of their online channel partners. To activate this additional content, channel partners simply need to add a single line of HTML to their relevant site pages. There's no additional work required which is one of the reasons why retail leaders like Best Buy, Macy's and Wal-Mart use WebCollage today.
When deployed, the WebCollage online merchandising solution applies these 4 simple steps to syndicate a manufacturer's existing online product information and seamlessly integrate within the context of their designated channel partner websites. They are:
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Click here for a detailed explanation of how we capture and process your online product merchandising content. |
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1. Regularly updated content
- WebCollage automatically refreshes and updates your content on an ongoing basis
2. E-Commerce Integration
- Adjusts to reflect localized pricing and inventory availability
- Integrates seamlessly with their respective online shopping carts
3. Partner Customization
- Delivers only relevant content for each channel partner
- Applies each partner's "look-and-feel", sizing and relevant navigation
- Allows channel partners to integrate their own customized merchandising promotions within the syndicated content modules
4. Delivery — Inline or via "Smart Buttons"
- Inline — your content is integrated directly into your channel partners' website page so that it becomes a seamless part of the shopping experience
- "Smart Buttons" — a visual indicator button, or link, is embedded within your channel partner's product page and will only appear whenever there is relevant product content to display. Clicking on the button will launch a new, partner-branded, window populated with your content.
- Either method can be executed on your channel partner's website using a single line of HTML code
