NEW YORK, April 29, 2016 – Webcollage, the leading cloud-based platform for managing rich product information, today announced its Q1 2016 as the most successful quarter in company history — with a 67% bookings growth rate year-over-year.
This record-breaking success is tied to several key moves taking place in the last half of 2015, including team expansion and investing in technology innovation.
Q1 2016 Highlights:
- Appointment of Executive Leadership Team
- Launch of key features and updates; Image+, CORE and Product Selector
- Overall organizational growth
- Product innovation and global expansion
“What’s remarkable about this solid growth rate is that we’re a 17-year-old, profitable company,” explained CEO John Federman. “Strong metrics like this are usually found only with new, high growth start-ups. Our SaaS platform is unique and our coverage both domestically and globally is unparalleled.”
One particular innovation – Product Selectors – factored into the company’s growth. This interactive, customizable tool works by moving the consumer through the purchase funnel with a series of questions, arriving at a selection of products best targeted to the needs of that consumer. Webcollage recently worked with Neutrogena to develop Shadefinder – a guided Product Selectors tool for skincare products.
According to Federman, putting powerful decision making tools in the hands of consumers benefits brands by driving engagement and conversions — and helps contribute to the strong forward momentum of Webcollage.
“With all of the pieces in place, with an accelerated and innovative product roadmap, we are excited about 2016 and look forward to making this our best year yet,” said Federman.
Founded in 1999, Webcollage pioneered the concept of syndicating rich product content consumers need to make informed purchase decisions, in turn increasing retailer’s sales conversions by close to 15%. Its flagship product, Content Publisher, is used worldwide by more than 1,000 manufacturers – including Samsung, L’Oreal, Toshiba, P&G, Philips, Johnson & Johnson– to publish videos, interactive tours and enhanced product content across their retailer channels. A subsidiary of Answers Corporation, Webcollage is headquartered in New York City, with offices in Silicon Valley, Ann Arbor, Cleveland, Tel Aviv, London, Rotterdam, and Warsaw. For more information, visit www.webcollage.com.