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What We Do:
Our Approach |
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We Make it Easy to Syndicate Your Product Marketing Content
Until now, product manufacturers and their online channel partners have employed a variety of methods when syndicating their online product content. These methods include the creation of online partner portals, one-off landing pages and XML data feeds. While each of these approaches can help companies disseminate information in real-time between 2 websites, they all have their limitations.
WebCollage was built to address these limitations and enable businesses to readily and cost-effectively capitalize on the interactive power of the Internet. Compared to these other approaches, WebCollage's solution is:
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Effortless (vis-à-vis Partner Portals)
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Partner portals allow designated content components to be integrated in real-time within a partner's existing website. However, they require each respective partner to allocate development resources so that the pieces can be assembled into their website making this approach costly to use and maintain.
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WebCollage is different because we allow partners to incorporate interactive, multi-page, mini-sites in a single step. Thus, it's easier for partner sites to leverage a manufacturer's product content and keep it up-to-date.
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Deep (vis-à-vis One-off Landing Pages)
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Manufacturers and their online channel partners can create one-off, custom landing pages for promoting a specific brand or product line. But the manual effort involved often limits the extent of these efforts and can make updates hard to maintain.
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WebCollage's solution offers a deep, multi-page, content experience that provides enhanced educational opportunities, guided selling tools and extensive product information - all automatically updated by our proprietary system.
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Rich (vis-à-vis XML Data Feeds)
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Data feeds are great for helping online channel partners populate their product databases with standardized catalog data. An example of the content typically found in an XML data feed includes product name, descriptions, dimensions and pricing.
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WebCollage's content syndication solution is not limited to structured data formats. Subsequently, we can deliver a wide range of images, animation, video and/or audio that can create a rich online merchandising environment. It's this unique product marketing information that can differentiate your offering and influence your customers' purchasing decisions.
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