Press Release | January 16, 2015

Answers™ and Olapic Partner to Offer Customer-Generated Content to Brands and Retailers

Enabling Brands to Syndicate Customers’ Product Photos to Multiple Retailers
New York, NY (January 16, 2015) – Answers Corporation, the owner of leading Internet brand and a premier provider of voice of the customer solutions, today announced a strategic partnership with Olapic, the leading visual commerce and marketing platform for collecting, curating and sharing customer photos and videos. The partnership enables brands using the Answers™ Webcollage retail syndication platform to directly embed customer photos onto matching product pages across multiple major online retail destinations to create a more informative and engaging shopping experience.

“Brands rely on Webcollage, an Answers solution, to syndicate engaging rich media content like product demos, videos and user-generated content across the retail web. Partnering with Olapic helps deliver an even more immersive shopping experience with the ability to tap into the power of authentic visual content to help consumers make an informed purchase decision,” said Jim Yang, Senior VP of Products, Marketing, and Services for Answers Cloud Services.

Answers works with more than 1,200 major retailers, manufacturers and other organizations including Lowes, Macy’s, Target, Procter & Gamble, L’Oreal Paris, Hasbro and Samsung to measure and improve the customer experience through leading-edge, cloud-based solutions. The Answers Webcollage platform enables manufacturers to assemble and syndicate immersive and interactive product stories to the leading online retailers across verticals. Olapic collects customer-generated images and videos from social networks, matches them to specific products and displays these photos on product pages making social content shoppable. Top retail, travel and beauty companies such as Madewell, Hard Rock, West Elm, White House Black Market, Lancôme, New Balance and Coach leverage Olapic’s visual commerce technology to boost their digital brand experience, deepen consumer engagement and increase purchases.

“Consumers understand, interact with and shop differently with more authentic visual content because they can see how products look in a real world environment,“ said Pau Sabria, CEO and co-founder of Olapic. “Teaming up with Webcollage is an effective way for brands to showcase their best customer photos consistently across multiple retail sites to help influence the purchase path.”
Simple® skincare is one of the first brands excited by the promise of syndicating visual consumer content.

“At Unilever, we want our consumers to connect with our products and have the ability to share information and images with each other,” said Doug Straton, Unilever’s North America Head of Digital-eCommerce. “The combination of Answers’ product information platform and Olapic’s unique visual commerce technology provides the perfect blend of content and scale to effectively drive online engagement and conversion.”
About Answers™

Answers’ mission is to empower consumers, brands and organizations by connecting them with the information they need to make better-informed decisions. The Answers Platform leverages the sizable reach of the top-10 Internet brand (source: Quantcast), along with its leading cloud-based solutions from ForeSee, Webcollage and ResellerRatings, to enable businesses and organizations to engage with customers at every interaction point, drive investment decisions from customer insights and deliver content that powers the customer experience. This platform helps businesses measure and improve the multichannel customer experience, resulting in better business results. Answers is headquartered in St. Louis with offices in Ann Arbor, New York City, Silicon Valley, Cleveland, London, Vancouver and Tel Aviv. For Answers, visit is a registered trademark of Answers Corporation in the United States and in jurisdictions throughout the world. All other trademarks, trade names or service marks used or mentioned herein belong to their respective owners.
About Olapic.

Olapic is the visual commerce and marketing platform for collecting, curating and showcasing customer photos on ecommerce websites. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to help retailers and brands engage customers while significantly increasing sales in a more authentic online shopping environment. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London. For more information on Olapic, visit