News | November 17, 2016

This year’s holiday season might just make history

Today’s shopper experience is becoming increasingly more digital – demonstrated by data that is trending upward every year:

  • 80 percent of shoppers interact with brands digitally before getting to a store*
  • A full two-thirds of offline purchasing is influenced by online research*

In fact, this year’s holiday season might just make history. A new survey shows that ecommerce sales are set to reach a milestone in 2016, with shoppers expecting to spend as much online as they do in stores. This is a huge deal that could translate into ecommerce sales increases of 17–19 percent**.

The takeaway is clear: Businesses that make product content a priority will continue to gain a strategic advantage. Rich product detail pages have increasingly become the building blocks of conversions both online and in-store — a chance to close more sales by showcasing the features and benefits that shoppers want to see.

Put your best foot forward and get your content enhanced before this potentially groundbreaking season when shoppers embrace the yuletide spirit equipped with the research they’ve done online. You’ll be glad you did.

On behalf of all of us at Webcollage, I extend warm wishes for a Happy Thanksgiving!

All the best,

John Federman

*Deloitte 2015
** Deloitte Holiday Survey 2016

Check out the rest of our newsletter here!