Press Release | March 26, 2016

Answers Launches Shopper Ratings™ Platform for Product Reviews to Extend Leadership in Voice of Customer Offerings for Brands and Retailers

Answers Launches Shopper Ratings™ Platform for Product Reviews to Extend Leadership in Voice of Customer Offerings for Brands and Retailers

ST. LOUIS, MO – Answers Corporation, the leading provider of cloud-based solutions that help brands, retailers and organizations measure, predict and improve the customer experience, has launched Shopper Ratings™, a platform for authentic product reviews, to expand its Answers Cloud Services (ACS) suite of products. Like Shopper Answers™, launched by Answers in late 2013, Shopper Ratings enables brands and retailers to capture the voice of their customers. By powering the generation, publishing and instant syndication of trusted ratings and reviews from verified customers, Shopper Ratings improves the overall customer experience by delivering valuable product insights and increasing purchase confidence and sales.

The Shopper Ratings platform is a scalable, fully managed solution for both brand and retailer websites. Like most ACS products, Shopper Ratings is easy to use and quick to implement. The platform provides the flexibility to generate product reviews through multiple channels, including review submission forms on a site’s product pages and branded, post-purchase emails sent directly to customers. Answers also offers moderation for all submitted reviews, ensuring authenticity and compliance with reviews guidelines.

“We are excited to add Shopper Ratings to our ever expanding suite of products that measure and improve the customer experience for clients. Capturing timely feedback from consumers is mission critical for brands and retailers to understand and meet consumers’ needs. Shopper Ratings is a key component of any brand’s or retailer’s strategy for capturing voice of customer, increasing consumer confidence and driving sales,” said Jim Yang, Senior Vice President of Products, Marketing and Client Services for Answers.

Shopper Ratings leverages the same robust, scalable technological platform that powers Answers.com (a top 20 comScore US Internet site) and the Answers premium syndication network which comprises hundreds of the leading online retail destinations. Clients can collect and publish their user-generated reviews, then instantly distribute these reviews inline with rich product content that enhances the shopper experience across desktop and mobile devices.

For more information about Shopper Ratings, please visit: http://www.answers.com/page/shopperratings.