News | April 25, 2017

The Future is Digital

The message is loud and clear: Consumers are just as comfortable shopping online as they are in the aisles of a store.

More connected and empowered than ever before, shoppers not only expect, but demand experiences that are seamless from screen to store, with easy access to high quality product details, visual content, reviews and more.

Mobile has put an unprecedented amount of information – an entire Internet – in the palms of our hands. An overwhelming 82% of shoppers say they research on mobile before making an in-store purchase decision, and 36% of consumers check their phones while at the store for product information and reviews.*

This reality puts immense pressure on brands to keep content rich and engaging. Creating product stories that are emblematic of what consumers are looking for – with content that is actionable and connects with consumers on a deeper level is no longer just nice; it’s absolutely necessary.

That’s why smart marketers are embracing this shopper-dominated environment by using sophisticated tools to learn how consumers react to product content.  Ourupcoming webinar explores predictive analytics and its role in content optimization, using a live product page example. I hope you’ll join us for what promises to be an informative session on ways to better understand how content resonates with target audiences and leverage this knowledge to drive engagement and conversions.

Consumers demand excellence, they demand consistency and ubiquity. Delivering on these demands is fundamental to winning in the retail channel.

John Federman

*Bazaar Voice 2016

 

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