Press Release | February 16, 2016

Webcollage Announces Five New Executive Appointments Including John Federman as Chief Executive Officer

New Leadership Arms Webcollage for Fast Growth and International Expansion

New York, NY (February 16, 2016) — Webcollage, the pioneer of publishing rich product information to retail websites, today announced the appointment of John Federman as Chief Executive Officer. Under his leadership, Webcollage is building a world-class executive team focused on product innovation and global expansion to meet the growing demand for its shopper marketing solutions.

Federman has more than 25 years of experience driving revenue and profit at innovative media, ecommerce, and retail platforms. Prior to Webcollage, Federman was a successful CEO at six different companies including Searchandise Commerce, eStara, Dotomi, and AdSmart. He has a record for building significant companies that deliver high value to their customers coupled with a notable reputation of publishing engaging content as former Publisher of PC Week – which was the largest trade publication in the world at the time.

“John is a master at building companies that meaningfully connect buyers and sellers to improve customer experience and increase online sales,” said Pete Daffern, Chairman of Webcollage and CEO of ForeSee. “With a library of 85,000 products across more than 1,000 brands, Webcollage is the category leader in product content publishing. With John and his impressive leadership team in place, the company is well positioned for even more product innovation and explosive company growth.”

Webcollage also announced four additional executive appointments that round out its world-class leadership team.

  • Ed Carroll has joined as Global Vice President of Sales. He was most recently Group Vice President at InContext Solutions.
  • Gil Nadav was recently promoted to Vice President of Engineering and will focus on product innovation and development.
  • Chris Bosworth was promoted to Vice President of Client Services to lead the team that supports Webcollage’s 1,000+ customers.
  • Marco Sawrey assumed the role of Director, International to lead the company’s recent expansion across Europe.

“Drawing on the incredible tenure and talent at this company – a combined 33 years of working for Webcollage between Gil, Chris and Marco – the leadership appointments we’ve made are significant and deliberate,” said Federman. “We created the industry standard for publishing rich product content to retail websites. But our broader mission is to help our clients dramatically increase brand engagement and sales revenue. I’m thrilled to assume this new role at a time of such clear purpose.”

About Webcollage

Founded in 1999, Webcollage pioneered the concept of syndicating rich product content consumers need to make informed purchase decisions, in turn increasing retailer’s sales conversions by close to 15%. Its flagship product, Content Publisher, is used worldwide by more than 1,000 manufacturers – including Samsung, L’Oreal, Toshiba, P&G, Philips, Johnson & Johnson, and CHANEL – to publish videos, interactive tours and enhanced product content across their retailer channels. A subsidiary of Answers Corporation, Webcollage is headquartered in New York City, with offices in Silicon Valley, Ann Arbor, Cleveland, Tel Aviv, London, Rotterdam, and Warsaw. For more information, visit